Chaohu Qiangli fishery Co., Lt

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  • Chaohu City Huailin Town Industrial Park (Chao Lu

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The Necessity of Cultural Construction of Fishing

Enterprise culture is a fishing gear enterprise environment, corporate values, corporate behavior criteria, fishing gear is the soul and pillar, it has a guiding function, cohesion function, standard function, incentive function, adjust the function. "First-class enterprises grasp the culture, second-rate enterprises grasp management, third-rate enterprises to grasp production." No culture of fishing gear business not far, do not strong, do not. To create a good corporate culture, can stimulate the initiative of employees, enhance the sense of responsibility, enhance the cohesion of fishing gear enterprises, enhance employee loyalty, the fishing gear enterprises to build a solidarity, fighting team.

At the same time, heavy culture is the development trend of modern fishing gear business, is the consumer demand for fishing gear business. China has gradually formed its own characteristics of the consumer market, and the product contains the cultural implication more and more consumers. Only have their own characteristics of corporate culture in order to produce a rich cultural implication of the products in order to adapt to the development of the market. Cultivate their own characteristics of the corporate culture, to create a culture-oriented enterprises to optimize the upgrade is essential. Practice has proved that corporate culture is the development of modern fishing gear enterprises oriented.

If a fishing gear enterprise in the enterprise organization, in the product, in the minds of consumers, in a variety of emotions in the distinctive embodiment of its characteristics, it becomes a culture, will be able to catch consumer groups, retain employees , And finally created a successful brand.

For the fishing gear business, the enterprise's culture mainly rely on products to spread and extend. In the product design from the consumer's emotions, mining and refining their emotions, and then copy this emotion on the product, so that products rich and become vivid, and thus affect the consumer's emotions, making it a business product Loyal customers.

Corporate culture is a system, and ultimately in the humanities, style, ideas, values, corporate philosophy, vision and even behavior to achieve the desired direction. Corporate culture lies in people, is the common understanding of all levels of business. The core values of corporate culture, so that the relationship between the fishing enterprises and social harmony, so that some of the audience and consumers and business communication and access to recognition, but also make the brand culture has a clear direction, so as to promote the brand's reputation, reputation And thus enhance the loyalty.

Culture is concentrated, is the internal, action is a move and a specific combination of action. As long as the emotional and effective communication with consumers, as long as the action can be given to the internal organization of a normative guidelines, these are good brand culture and corporate culture. Culture to land, thinking to put into action, feelings to be integrated, these are the fishing gear business needs of the brand culture and corporate culture.

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